Single Global Campaign Creates Operational Efficiencies – Focuses on Migrating Spending to Electronic Payments
San Francisco, March 2, 2009

Visa Inc. (NYSE: V) today unveiled its first global advertising campaign, entitled "More people go with Visa," reflecting the company's evolution to a single, global company. The new campaign enables Visa to align its worldwide marketing under a single theme that highlights the superior value Visa delivers versus cash and checks - including more security, more control and more convenience. The campaign also enables Visa to achieve cost efficiencies by consolidating its global marketing efforts. The "More people go with Visa" campaign will debut today globally; television advertising launches in the United States on March 4. The "More people go with Visa" campaign focuses on Visa's core growth strategy -- migrating consumer and business spending from cash and checks to a better form of electronic payment, Visa. The campaign establishes a single global marketing message that will be executed locally for maximum relevance, delivering Visa's global message in an efficient and cost-effective way. Read More