TORONTO, May 5, 2009 – While most Canadians (68 per cent) have gifts for their own moms, when it comes to the other moms in our lives, some of us are a little more selective. For example, almost half of Canadian men (48 per cent) plan to give a gift to the mother of their children, while only 20 per cent are buying for their mothers-in-law. Women (38 per cent), on the other hand, are more likely to buy for their in-laws and other mother figures in their lives.

“These survey findings dispel the popular myth of the monster-in-law relationship,” says Jennifer Reed, Vice President, Government Relations and Communications, MasterCard Canada. “In truth, women greatly value the important place their mothers-in-law have in their lives.”

Spending on Mom
Regardless of who we’re buying for, 88 per cent of us plan to spend the same amount or more this Mother’s Day. Most Canadians (61 per cent) plan to spend anywhere from $20-$100.

“Canadians want moms to know how priceless their presence in our lives are, how much brighter our lives are because of them,” says Ms. Reed. Read More